A daypart company
Some content is only good after midnight.
smallhours is a short-form video platform that opens at 11pm and locks at 5am. We don't fight your circadian rhythm. We schedule against it.
The mechanics
Scarcity, disclosure, and a well-formatted email.
Three systems, each running exactly as designed. We are proud of two of them.
The Gate
smallhours does not open before 11pm local time. Daytime launches show a countdown and nothing else. Demand isn't created here; it's fermented.
Drowsy Ranking
Every video is scored by its measured ability to keep a tired person awake. High scorers get boosted after 2am, when you're most receptive. This is disclosed here, once.
The Sunrise Report
Each morning at 7am we email you a complete account of the night. "You viewed 61 videos about canal locks between 3:04 and 4:17." Accountability is a feature. Unsubscribing is not.
The guestbook
Regulars.
Verified accounts from people who were awake anyway.
"I learned everything I know about Soviet elevator design between 2 and 4am. My alarm goes off at 6. I would not change a single thing, except most things."
"The Sunrise Report ended my marriage, but it was extremely well formatted."
"I tried to open it at noon once. The countdown said four hours, eleven minutes. I sat with that."
Room rates
Priced by the night.
All plans include the gate, the ranking, and the morning after.
Dusk
The feed, the gate, the consequences.
- Feed access, 11pm to 5am sharp
- One Sunrise Report per morning
- Standard-strength Drowsy Ranking
Witching Hour
For the committed.
- Feed opens early, at 10pm
- Snooze the Sunrise Report (twice per week)
- Drowsy Ranking transparency dashboard
- Alarm-proximity warnings
Permanent Midnight
The sun is a suggestion.
- 24-hour feed access with a doctor's note
- Blackout-grade dark mode
- A yearly printed volume of your Sunrise Reports
- Priority access to the 4am feed, which we do not describe
The feed is waiting. Technically, so are you.
See tonight's programming exactly as a member would, at the hour they would.
open the demo →